Brand Guidelines
These guidelines help maintain the visual identity of The Lemner. Use these assets and rules to ensure consistency across all digital and print materials.
Logo
Our logo is the primary visual representation of The Lemner. It should always be used with care and respect.
Dos and Don'ts
- Don't stretch or distort the logo.
- Don't change the colours of the logo elements.
- Don't place the logo on busy backgrounds without sufficient contrast.
- Do maintain clear space around the logo (at least 50% of the logo's height).
- Do use the SVG version for large format printing.
Colours
Click any colour card to copy the code.
Note: For standard documents and letters, please use a White background and Black text.
Typography
Our primary typeface is Mulish. It is a versatile sans-serif that is legible and modern.
Download Mulish from Google Fonts
Note: This font is also available directly in Google Docs and Slides.
Heading 1 (Mulish Bold)
Heading 2 (Mulish Bold)
Heading 3 (Mulish Bold)
Body Text (Mulish Regular): The Lemner is a safe space in Leominster town centre for young people. Underlying our mission is the belief that by providing accessible and trusted, preventative, and practical support, we can strengthen individual resilience.
Italics should be used sparingly for emphasis.
Accessibility
The Lemner is for everyone. Our brand must be accessible to people with visual impairments or neurodivergence.
Digital
- Alt Text: Always describe images for screen readers.
- Contrast: Ensure text stands out against the background.
-
Aa Dark Teal on Acid Yellow (Pass)Aa White on Acid Yellow (Fail)
- Font Size: Minimum 11pt for body text.
- Paper: Use matte paper instead of gloss to reduce glare.
- Clarity: Keep layouts simple and uncluttered. Avoid text over busy images.
Tone & Mission
Mission Statement
Underlying our mission is the belief that by providing accessible and trusted, preventative, and practical support, we can strengthen individual resilience, improve life chances, and contribute to safer, more connected communities. And, along the way, it will be fun!
Tone of Voice
We are youthful, energetic, and welcoming, but also professional enough to be trusted by funders and partners.
- Use active, positive language.
- Avoid jargon or overly bureaucratic terms.
- Focus on "we" and "community".
Social Byline
For use in online accounts that allow for a profile summary.
Meet. Enjoy. Rest. Be. The Lemner is a safe space in Leominster town centre for young people and the wider community to thrive.
Legal Comms
This statement must appear on all official documents, footers, and fundraising materials.
Leominster Community Development Charity
Registered charity number 1216138